Keoni's Catch

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Naoki Hayashi is the world-renowned master of gyotaku, which is a method of printing the image of a fish on paper to commemorate it before it is shared as a meal by friends and family.  Keoni Watson is an avid fisherman, an elite surfer (a past Eddie participant), and a champion paddler, who was raised on the West Side of Oahu by the Queen of Makaha, Rell Sunn.  Keoni caught this monster Ulua off of his outrigger canoe and brought it to Naoki at his Kaneohe studio, who captured its printed image perfectly.  Then we collaborated with Naoki to turn Keoni's catch into a print, placing it with its proper prey fish in the water column and with Keoni's lure baiting it to strike.

Fabric & Construction

  • Cut and sewn in El Paso, Texas.
  • Original print, artisanal printing technique; colors may vary.
  • Our Cowboy Cloth is lightweight, breathable and quick drying. Super soft, yet so tough it scares wrinkles away. 60% cotton / 40% poly.
  • Short-Sleeve | Tailored fit | Coconut Buttons
  • Performance from sea to snow and beach to bar


The Artist: Naoki Hayashi

Artist Naoki Hayashi began making gyotaku prints at age 11. Since then he has refined and mastered his unique gyotaku process. Each of Naoki's gyotaku pieces is created using non-toxic acrylic paints and Japanese shoji paper. As an avid diver and fisher, Naoki views each gyotaku as a window into the underwater world he sees when diving in Hawaii's beautiful ocean waters. His art features fish in true-life color and in compositions that reflect how they are found in nature. Naoki has a deep respect for the ocean and its creatures. Thus, he will only create gyotaku art from fish that will be eaten. Each of his gyotaku pieces is both a record of a fish and a meal shared with friends and family.


What is "Western Fit"?

Not too boxy and not too fitted. Designed to be worn untucked. If you're between sizes we recommend sizing up.

Find your perfect fit:


The chest measurement is taken 1" below the armhole. Measure under your arm at the broadest part of your chest for a full chest measurement.


Measure the circumference of your neck with at least two fingers of room. Round up to the nearest half inch.

Sleeve Length:

Measure from the base of neck at center point, where your collar meets the yoke, over the shoulder and down to the wrist.


Fits Neck

Fits Chest

Sleeve (Center of back neck to wrist)


13 ½” - 14”

32” - 34”



14" - 14 ½"

35" - 37"

32 ½" - 33"


15" - 15 ½"

38" - 40"

33 ½" - 34"


16" - 16 ½"

41" - 43"

34 ½" - 35"


17" - 17 ½"

44" - 46"

35 ½" - 36"


18" - 18 ½"

47" - 49"

35 ½" - 36"


19" - 19 ½"

50" - 52"

36” - 37”


20” - 20 ½”

53” - 55”

36” - 37”

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