“Pareu” is the Tahitian word for a lightweight printed cotton fabric that was first imported into Polynesia by the French during the early 1800s. During the 1930s, the motifs and colors of the pareu began to influence the prints being used in Hawaii for Aloha shirts. By the 1950s, the pareu print had become a distinct and very popular design style for the Aloha shirt. This classic pareu is named after Makawao, one of our favorite Maui Paniolo towns.
Fabric & Construction
Cut and sewn in El Paso, Texas.
Original print, artisanal printing technique; colors may vary.
Our Cowboy Cloth is lightweight, breathable and quick drying. Super soft, yet so tough it scares wrinkles away. 60% cotton / 40% poly.
Reverse print traps happiness inside.
Short-Sleeve | Tailored fit | Coconut Buttons
Performance from sea to snow and beach to bar
What is "Western Fit"?
Not too boxy and not too fitted. Designed to be worn untucked. If you're between sizes we recommend sizing up.
Find your perfect fit:
The chest measurement is taken 1" below the armhole. Measure under your arm at the broadest part of your chest for a full chest measurement.
Measure the circumference of your neck with at least two fingers of room. Round up to the nearest half inch.
Measure from the base of neck at center point, where your collar meets the yoke, over the shoulder and down to the wrist.